Madness - Artist Statement

Name: Norhafizah Binti Mohamad Noh

ID: 1111114962      

     

Artwork Title: Madness

 

Target Audience: Teenagers 

Artist Statement:

Teenagers always dealt with emotional unbalance. This is the time that they just feel to be rebellious and wanted to try many new things. Some of the common feelings are “Madness”. It can be either madness of anger, love, anxiety and much more. And it would sometimes become bad if not solved rationally. Well, that’s the teenager’s madness.

The video I made, I wanted to catch the madness in attitude that someone especially teenagers can do in order to release out their emotion. It can be in various ways but most common is to smash down things and do some chaos. So in this video, I play around with bright color to represent young age. All the splattered color is to represent how imbalance emotion can be as well as the process of releasing it. But some actions, when you grow older, you just wish you can go back in time and change some of the things you’ve made.  For the poster, it’s a simple image that I edited to show the imbalance and madness feelings.

Artwork Treatment:

I capture the video using a digital camera. While all the color, I used normal water color because the color is vibrant and easy to tidy up after the shoot. Later, I edited the video in NCH Video Pad Editor. I arranged all the sequenced, adjust the timing; add up some text and lastly I include the background song for this video. For the sound, I edited it in NCH Wave Pad Editor. I cut some part of the song that I wanted to use, put in some fade in and out effect before using it in the video. 

For the poster, I edited the color splatter using Adobe Photoshop brushes. Positioned it later on and lastly I add on the text as the title of the poster.