Name: Norhafizah Binti
Mohamad Noh
ID: 1111114962
Artwork Title: Madness
Target Audience: Teenagers
Artist Statement:
Teenagers
always dealt with emotional unbalance. This is the time that they just feel to
be rebellious and wanted to try many new things. Some of the common feelings are
“Madness”. It can be either madness of anger, love, anxiety and much more. And it
would sometimes become bad if not solved rationally. Well, that’s the teenager’s
madness.
The
video I made, I wanted to catch the madness in attitude that someone especially
teenagers can do in order to release out their emotion. It can be in various
ways but most common is to smash down things and do some chaos. So in this
video, I play around with bright color to represent young age. All the splattered
color is to represent how imbalance emotion can be as well as the process of
releasing it. But some actions, when you grow older, you just wish you can go
back in time and change some of the things you’ve made. For the poster, it’s a simple image that I edited
to show the imbalance and madness feelings.
Artwork Treatment:
I
capture the video using a digital camera. While all the color, I used normal
water color because the color is vibrant and easy to tidy up after the shoot. Later,
I edited the video in NCH Video Pad Editor. I arranged all the sequenced,
adjust the timing; add up some text and lastly I include the background song
for this video. For the sound, I edited it in NCH Wave Pad Editor. I cut some
part of the song that I wanted to use, put in some fade in and out effect
before using it in the video.
For
the poster, I edited the color splatter using Adobe Photoshop brushes. Positioned
it later on and lastly I add on the text as the title of the poster.
